In collaboration with Craft Irish Whiskey, we orchestrated a spectacular launch event in Sydney, introducing their latest creation amidst opulence and exclusivity. Hosted in a private location, reserved for the elite, the event surpassed expectations, seamlessly blending luxury, whiskey, poker, and captivating artistry.

Our showcase featured an unparalleled selection of the world's most exquisite and rare whiskeys, with the highlight being the world's most expensive whiskey. This exclusive experience granted our esteemed clients the privilege of being the first to taste this extraordinary creation, flown in via a private jet.

Each bottle from The Emerald Isle Collection was adorned with a bespoke Fabergé Celtic Egg, handcrafted by the renowned Dr. Marcus Mohr. Fashioned from 18k yellow gold and featuring Fabergé’s renowned guilloché vitreous enamel in a pastel green hue, these seven eggs, each requiring over 100 hours of meticulous craftsmanship, added an unmatched touch of elegance.

In collaboration with Australian artists, MONARC curated a display of hand-painted artworks, enhancing the ambiance of the event. Our meticulous planning and execution, covering event direction, in-house marketing, and guest-list curation, ensured a seamless affair.

The MONARC team crafted animated invites, meticulously considering every detail, from whiskey and cigar pairings to the fusion of artwork with whiskey, and innovative entertainment experiences. This was all orchestrated with our overarching goal: amplifying brand exposure while launching the world's most prestigious whiskey.

The event concluded as an unforgettable convergence of sophistication and exclusivity, leaving indelible memories in the minds of our esteemed guests.